Vida Económica Business School is an advanced training school in Taxation, Accounting and Law, aimed at professionals and students in these areas. VEBS courses are designed for continuous training and updating knowledge.
Distinguish the Group’s Brand, creating its own identity and defining its positioning.
The V.E. it has been organizing training for some years, however this service was only structured in 2019 with the creation of VEBS. Until then, there was no exclusive website for the Business School, nor the possibility to purchase courses online.
In charge of website development and management of digital communication channels, we analyzed the Benchmark and defined the Business Objectives, fundamental aspects to define the brand communication – visual and written – and its positioning in the digital channels.
Create relevant content that captures user interest and generates positive results.
The result of this analysis is reflected in all the content developed for VEBS, from information on the website to publications on Social Networks.
Develop an effective and intuitive website that responds to the user’s needs.
The VEBS website was developed to provide the best possible navigation experience for the user – appealing design, properly structured information architecture, relevant and detailed information – on all devices.
The possibility of purchasing online courses was added, thus facilitating the registration process and promoting the sale of courses. Provided the programmatic plan and curriculum of the teachers, the user thus has access to all the information to purchase an online course.
Publish content on social media that attracts the ideal audience and impels them to convert.
Analyze user actions on digital channels to ensure continuous improvement of services.
Here the focus of the Intelligence Strategy was to analyze the behavior of users on the site, to detect possible flaws and opportunities for improvement, with a view to the continuous evolution of services and generate qualified traffic to the site.